My Areas of expertise
Design Discovery
I believe that every product begins with a story. Research helps us, the entire team, understand these stories about different people’s lives, the business’s strategies and competitive market products. These stories reveal problems and gaps which in-turn become the key product & business opportunities. At this stage, I prefer including workshops with the clients, interviews with the customers and desk research for deep-diving.
Content & Strategy
Once I understand the different stakeholders and their problems, I love the process of identifying what product solution will truly solve these problems and figuring out the phases of the product features. During these moments, I collaborate with different team members like the product owners, architects, developers & marketing teams to finalise and create a road-map for the product journey.
Experience Design
My strength lies in looking at the experience as a whole. I enjoy looking at it as an eco-system because great experiences extend beyond the screen. I am experienced in creating structure and behaviour of interactive systems and how they can be designed and optimised for the different stakeholder’s and their needs. I use different tools from my toolbox like sketching, wire-framing, user flows, user stories and rapid prototyping to communicate and deliver solutions that can be either products or services.
My design journey...
Design studio...
Currently with Design Group Italia, I have been busy building ecosystems for various clients with digital products, applications and websites which cater to different touchpoints, like these:
😁 T-Shaped growth
Although, I also enjoy getting my hands dirty with project like these:
🤩 Discovering customisations & personalisations for users & businesses alike
And previously, Learning from my experience of designing for mobile & tablet interactions for CRM products like sales, service, analytics & end-to-end customer management, understanding Indian business & creating Pre-sales demo scenarios, by designing projects like these:
🤓 Getting Started
I started my UX journey by discovering different mediums like native android & iOS apps, websites & web/applications while working on project like these:
🤠 Stumbling, learning & exploring
Entering the field of design by learning different media and becoming a jack of all trades: such as these projects:
